The Price of Admission

January 20, 2026

In this short, thought-provoking presentation, Bill Bush of Horizon Financial Group reframes how investors should think about market volatility—shifting the focus from short-term stock movements to long-term ownership of enduring companies.

Using real-world market history and timeless investor behavior lessons, Bill explains why downturns are not flaws in the system, but part of “the package” required to earn long-term equity returns.

If you’ve ever wondered how to stay disciplined when markets get scary, this video offers clarity, perspective, and a mindset designed to help investors stay the course with confidence.

Click here to watch directly on Youtube.

The Runway Decade